Image is everything.
It doesn't matter how good and professional your company is if your website creates the wrong impression from the initial view.
You have to create an company image that portrays the standards and qualities you represent and what the customer may be attracted to.
My website www.southamptonchauffeurhire.co.uk is an example of my own personal choices and hopefully conveys an image compatible with the quality of service offered.
Consider some of the following:
1. Website colour scheme. Background and text colour. Compare other websites on the internet to create ideas and test them out with your own components. I would advice no more than three colours and keep it simple. Colour creates an ambiance and feeling.
2. Font. Choose a font that is easy to read and the correct size.
3. Headings and sub-heading. Attract the reader's attention and be short and to the point. You don't want them to loose interest by too much text that goes on and on.
4. Photos and videos. It is so true that a 'picture paints a thousand words'. A description comes to life when photos accompany your text. Let your prospective customer see your wedding car dressed in ribbons and bows. Be aware of copyright as photos available on the internet may not be permitted to be used by others. Take time to take your own photos as this creates a personal reflection of your company rather than an obvious copy of a freely available image.
5. Create pages for separate sub groups. Your service can be separated into various groups. For example one page can be dedicated to weddings alone. Another for corporate clients.
6. Contact details. Don't let your reader search for your contact details. They should be on every page and there should be a contact page so that they can send an email to you, via the website.
7. Term and Conditions.
This is valuable as it sets out the conditions of the service, should the reader decide to employ your services. Both the public and you have statutory rights for protection and fairness. You need to explain if you have a cancellation policy or things happen that are out of your control. Look at other company terms and conditions to get an idea of what you need to put onto your own site.
Hopefully by the end of the process you will have created a website that is unique and bespoke.
Look at all the components in my site at www.southamptonchauffeurhire.co.uk to make up your own mind if I have adhered to my own advice.